Social Media Campaigns


I have been managing social media campaigns and strategy since 2007. As a vital component of a communications plan, social media campaigns help to educate, inspire, engage audiences, and drive website traffic. Following are a few of the social media campaigns and plans that I have developed for employers in the past decade.

SNAP4CT Social Media


As the Digital Communications Manager for UConn Health’s SNAP-Education grant from (4/2017-6/2020), I initiated a comprehensive social media strategy. This included the development of:

  • Social Media Policies
  • A Social Media Calendar and Schedule
  • A Detailed Social Media Analytics Assessment Tool
  • A Video Creation and YouTube Promotion Plan

In addition, I trained junior staff, as well as other contractors on social media best practices. These efforts led to consistent yearly increases that after 3 years amounted to:

  • 579% more Facebook followers
  • 234% more Instagram followers
  • 7064% more YouTube subscribers
  • 416% more Twitter followers

I created hundreds of original posts. The following are just a few:

Regional Hospice Social Media

While serving as the Communications Manager for Regional Hospice and Palliative Care in 2016, I expanded their social media engagement by 64% for Facebook, 20% for Twitter, and 26% for LinkedIn. Below you’ll find some general Facebook posts, along with a campaign that highlighted the Center for Comfort Care’s inspirational wall quotes:

If you need social media management or strategy, please contact me.